Sunday, July 5, 2015

Acronyms related to website, internet marketing, technology and ecommerce

Following are the commonly used acronyms for internet marketing(digital marketing), internet, online advertising, technology, websites and e-commerce.

Digital Marketing related
1) SEO - search engine optimization
2) SMO- social media optimization
3) SMM - Social media marketing
4) SEM - Search engine marketing


Online Advertising related
5) PPC - pay per click
6) CPC - cost per click
7) CPM - cost per thousand
8) CPA - cost per acquisition
9) CTR - click through rate
10) ROI - return on investment

Software/Business related
11) CRM - customer relationship management
12) MIS - management information system
13) GUI - graphical user interface

Technology related
14) SMAC - social, mobile, analytics, cloud
15) SaaS - Software as a service
16) IaaS - Infrasturcture as a service
17) PaaS - Platform as a service
18) WAP - wireless application protocol

Website/ Blog related
19) WWW - world wide web
20) URL - Uniform Resource Locator
21) ISP - internet service provider
22) CMS - content management system 
23) JSP - java server pages
24) TLD – top level domain
25) RSS- really simple syndication - (used for web feed or blog feed)
26) UI - user interface
27) UX - user experience
28) CSS - cascading style sheet
29) ASP – active server pages
30) HTML - HyperText Markup Language
31) XML - Extensible Markup Language (blogger.com/blogspot blogs are in XML)

Hosting related
32) SSD - solid state drive (new technology used in hosting servers and computers)
33) VPS - virtual private server
34) SSL- secure sockets layer (ssl certificate used for websites for security)
35) FTP- file transfer protocol
36) DNS - domain name system/server

SEO related
37) PR - page rank ( another meaning of PR is public relations)
38) OBL - outbound link
39) IBL - inbound link
40) PBN – private blog network
41) SERP - Search Engine Result Page
42) LSI - Latent semantic indexing

E-commerce related
43) B2B - business to business
44) B2C - business to consumer
45) B2E - business to employee
46) C2C – consumer to consumer
47) C2B – consumer to business
48) COD - cash on delivery
49) CVV – card verification value (a 3-4 digit number at back of credit card/debit card)

General
50) TOS - terms of service
51) FAQ - frequently asked questions
52) T&C – terms and conditions
53) OS – operating system
54) ORM - online reputation management


If I am missing any acronyms please let me know through comments!

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